ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT - THOMAS ZIMMERER, NORMAN M. SCARBOROUGH,

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses. Read More...

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Explore detailed insights about "Essentials Of Entrepreneurship And Small Business Management" by Thomas Zimmerer, Norman M. Scarborough, Douglas L. Wilson. This masterpiece has captivated generations. Our platform offers a reliable source of book metadata or structured metadata including author details, publication history, and subject tags, genre tags like Entrepreneurship, cover images, and publication history — all curated and stored in our secure database for your convenience.

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